Customer overview

Ayatana Resorts operates resort properties in Coorg, Ooty and Goa, India. Ayatana Resorts implemented a seven-day annual timeshare program with Membroz, offering membership terms of two to five years, and integrated the program with its existing eZee PMS.

Key challenges

• Seasonal occupancy: Addressing seasonal dips in resort occupancy.
• Revenue diversification: Creating an additional revenue stream through timeshare memberships.
• Operational coordination: Connecting membership bookings with existing property management workflows.
• Brand differentiation: Developing a defined membership proposition to strengthen the resort relationship with guests.

Our approach & solution

• Seven-day annual timeshare: Implemented a program based on seven days of annual use, with membership terms of two to five years.
• eZee PMS integration: Connected relevant membership booking and resort operational workflows with the existing property management system.
• Membership-led revenue model: Introduced a membership sales model intended to create a more predictable revenue stream over the membership term.
• Repeat-stay proposition: Established a structured reason for members to plan recurring visits and engage with the resort.

Business impact

Ayatana Resorts reports higher year-round occupancy, predictable membership revenue, stronger brand identity and leaner operations through PMS synchronization.

Key takeaways

• Client: Ayatana Resorts, with resort properties in Coorg, Ooty and Goa, India.
• Solution: a seven-day annual timeshare membership program with two- to five-year terms.
• Integration: eZee PMS.
• Outcomes: higher year-round occupancy, predictable membership revenue, stronger brand identity and leaner operations.

Frequently asked questions

What is timeshare management software?

Timeshare management software helps resorts organize membership entitlements, usage periods, reservations and related owner or member information.

How can timeshare memberships support resort revenue?

A structured membership program adds a recurring sales model and encourages planned repeat stays; actual revenue depends on pricing, demand and program performance.

How does PMS integration help a resort?

PMS integration connects membership booking workflows with property management processes. Ayatana Resorts integrated Membroz with eZee PMS.

What is a seven-day annual timeshare program?

It is a membership arrangement that gives members a defined seven-day annual usage entitlement, subject to contract terms and availability rules.