Since the pandemic pushed the world to adopt virtual reality, the business-customer relationship has revolutionized. This new normal has changed how customers interact with brands, purchase, and find services. As this trend grows and more and more interactions become virtual, businesses have to ensure that their website helps bring more revenue for them.
In this digital era, an online presence has become indispensable for any business, small or large. While large firms can afford to spend a fortune on their websites, medium and small businesses struggle with the expenses of developing and maintaining a website. So, what can a small business do to have a remarkable online presence that also fits its budget?
The answer is simple: Build your website with WordPress.
You must have probably heard about it. WordPress is the most popular content management system used today. About 59.5% of all websites that use a content management system (CMS) use WordPress. Even the market giants like Sony Music and BBC America have their websites built using WordPress. But is it the right choice for your business? Let us find out!
Pro: Easy to Customize
WordPress includes all the elements you need to build basic websites, but you might want more specialized functions related to your business needs. Since WordPress is open-source software, it allows the developers to fully customize the content, experience, and functionality of the websites built using WordPress. Besides, it has thousands of plug-ins to help you customize your website according to your business goals.
WordPress sites can power fully-functional e-Commerce stores, portfolio websites, and even host social networking sites. The core WordPress package, with its free and premium plug-ins, can help you tailor your websites according to your needs. You can also hire a developer for further customization of the functionality of your website for a better user experience.
Pro: Search Engine’s Favourite
Merely having a website isn’t enough! Once your website is ready, you must continuously optimize content, images, and links to build website authority so that your website can rank higher on search engines like Google, Bing, etc. Sounds like a lot of work? We have good news for you.
Search engines love WordPress websites. WordPress is SEO-friendly, and it has many well-known plug-ins like Yoast Seo and Rank Math that help you optimize your website for a higher ranking on search engines. Although many other factors play a role in deciding the website rankings, WordPress provides a solid foundation for you to scale on.
As a business owner, you understand security plays a critical role in business decisions. If your website deals with online orders, payments, and other sensitive information about your customer or business, maintaining a secure website and being responsible with user data becomes paramount for your business.
WordPress offers a range of solutions to these common business problems. There are several security plug-ins and add-ons available. Do your research before adding any plug-in to your website. Ideally, you should install plug-ins that are highly rated, reviewed, and compatible with your website type. We also recommended that you secure your website with an SSL.
Pro: User Friendly
You don’t need to be a tech genius to use WordPress. You can start using it as soon as you install it without wasting several hours figuring out how to configure it. WordPress gives website admin’s a user-friendly dashboard to manage your website. You can log in to your dashboard, add new content, preview, and publish it. You can also save them as drafts and schedule them to go live at the set time.
It also allows you to add multiple users with different roles and access to your websites like administrator, editor, author, contributor, and subscriber.
Con: No Dedicated Support
The best perk of using WordPress is that it is open-source. But at times, it becomes its worst drawback. WordPress is open-source, i.e., it is free to change, customize, and use according to your business needs. Nevertheless, because it is not commercial software, it does not come with a dedicated support team.
Even though you have a wonderful WordPress community that offers excellent support to help you fix your problems and troubleshoot, it’s up to you to implement it step-by-step or hire a developer.
Now, that can be discouraging for many business owners who already have a lot on their plates to manage. That is where we come into the picture.
Membroz can be your game changer!
Membroz helps you create, design, manage and develop your web presence the way you want. We build WordPress websites with an integrated backend to manage workflow and automation. With our dedicated support team to troubleshoot, you can easily overcome a few limitations that WordPress has.
No matter what industry your business deals with, we can help you customize and manage a website that best suits your business needs. The best part? We offer WordPress standard and branded plans that start at only $50/month! Contact us today to redefine your digital presence at affordable rates. You can also discover website templates by visiting our website design page.